Although the “thud” wasn’t verified until this afternoon, it seems that an online giant fell a couple of days ago. According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most visited website in the U.S. for the week.

Do you see Facebook consistently beating Google as the most-visited site? Comments welcome.

The graph visible below makes the changeup pretty clear (blame the sloppy enlarged bit on us, not Hitwise). What’s more, it doesn’t look like Facebook’s going to relinquish its lead anytime soon.

Heather Dougherty explained, “The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame.”

Then here’s one more interesting fact, courtesy of Dougherty: “Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.”

Anyway, this development represents a major win for Facebook. The ability to represent the social network as the number one site should count for a lot as corporate representatives talk to advertisers and investors, and could result in a direct boost in revenue. A further snowball effect in terms of user interest might occur, too, since most people like to be part of something that’s popular.

But shouldn’t we also look at all the new sites coming up fast – and not forget established ‘older’ ones? eBay for example or Twitter being two of them. Service websites like Pix2Press will undoubtedly grow over the next years to come and revolutionize the way how photo or video media is distributed to newspapers, magazines or TV. If sites like Pix2Press combine their powers with social networking sites, we have Millions of photographers feeding the world-wide media. Back this up with Twitter – there is no place to hide for any celebrity.

Comments welcome.

The social media movement has expanded the number of people we can reach and connect with on a personal level. The new relationships and connections we create with people all over the world can have a profound effect on our personal and business growth. We learn about cultures and nations that we were, perhaps, previously ignorant of. None of this is a new concept, but what may be is how quickly you can destroy your business by using social media incorrectly.

Transparency is a Utopian Concept

Not too long ago, Michael Fortin wrote an article titled Don’t Be Transparent, Be Authentic Instead. That article is an important read for any social media wrangling business blogger and you can search for it online.

That article is the tip of the iceberg in the concept of ‘transparency’ being too Utopian to work within the jaded confines of our society. Of course, true transparency is ideal. Many things about a perfect world are. Unfortunately, as a group, most of the world isn’t ready or willing to accept true transparency without penalty.

When Transparency Fails

Let me give you a couple of examples of transparency failure we’ve seen.

Failure 1: We had a copywriter who was posting on Twitter about the work he was doing. He made several posts within a few hours which were ugly complaints about a client and how ’stupid’ he felt that client was. We obviously considered this unacceptable and immediately removed him from our list of subcontractors, but think about this: If he was hoping to use Twitter to get more client work – how many potential clients just read that and thought… “I’m not going to risk being badmouthed on here, I’ll find someone else.” Everybody gets frustrated, but what if the client he was working on read that? Put it this way, if you wouldn’t say it to your client directly – don’t post it either.

Failure 2: We had a designer who was a day late returning her design phase work. When we contacted her, she said she had a family emergency the night before and was unable to send in her work because she wasn’t home. A quick check on Facebook showed that she was actually out at a party that night and posted multiple times while drunk talking about how much she was drinking and even hinting at wanting to bring a man she met there home with her. Obviously, we relieved her of the design work, handed it to another designer who caught up on the time schedule, and didn’t again work with her. In this case, people are allowed to have a life, we understand that. But if you cannot get your work done and have to lie about why – it’s a problem. If you do not have enough class to not post details about your ‘wild nights’ to everybody on your social networks — that’s also a problem.

How We Monitor Social Media Conversations

My business has been around for over a decade and is very focused on client satisfaction and excellent treatment of our web design clients. We have a network of hundreds of copywriters, designers, and coders who work with us on projects. However, even with screening of those experts when they come on board with us – you don’t always know someone until you have observed them over a long period of time.

That’s why we monitor what they say online.

How do we do that? Well first we get as many of their social profiles as we can. Usually, we ask for a list of them. We’ve also found that most people won’t provide them all. We then Google search the usernames of the ones they have given us because most people use the same usernames over and over. We also monitor blogs, and check for listings of social networks on those.

We have a system set up to consolidate all their social media comments into one master feed. That master feed can then be browsed directly to see what they’re up to, but that’s a lot of things to read each day. What we do is take the master feed, run it through a filter that creates two sub-feeds based on certain things we think are important to monitor. The first sub-feed is created by running the master list through a keyword & synonym filter that pulls out words related to business – for instance, “client” “business” “work” etc… The second sub-feed has a filter that runs their posts through a check for foul language and words like “sex” “drugs” “drunk” etc… There are hundreds of words in each filter.

Seem a bit ‘big brother’? It probably is – but reputation and client treatment is very important to us.

Here’s the thing: If we can read it and you can lose work with us over it… how many POTENTIAL clients did you lose also?

Food for thought? Get updates from @why_tweat

This month has been dominated by news and excitement surrounding Google Wave new real-time communication platform that launched to the public on September 30th. In fact, there’s been so much buzz that you might just not have enough time to read the thousands of articles being released on Google’s biggest product launch in recent memory.

To make sense of it all, we have compiled key information, definitions, and links related to the launch of Google Wave. This in-depth guide provides an overview of Google Wave, discusses the terminology associated with it, details information on Google Wave applications, (i.e. the Twitter Wave – TWave), and goes over ways to keep yourself informed. We know you’re excited about Google Wave, so here’s what we think you should know:

What is Google Wave?

Google Wave has a lot of innovative features, but here are just a few:

- Real-time: In most instances, you can see what someone else is typing, character-by-character.

- Embeddability: Waves can be embedded on any blog or website.

- Applications and Extensions: Just like a Facebook () application or an iGoogle gadget, developers can build their own apps within waves. They can be anything from bots to complex real-time games.

- Wiki functionality: Anything written within a Google Wave can be edited by anyone else, because all conversations within the platform are shared. Thus, you can correct information, append information, or add your own commentary within a developing conversation.

- Open source: The Google Wave code will be open source, to foster innovation and adoption amongst developers.

- Playback: You can playback any part of the wave to see what was said.

- Natural language: Google Wave can autocorrect your spelling, even going as far as knowing the difference between similar words, like “been” and “bean.” It can also auto-translate on-the-fly.

- Drag-and-drop file sharing: No attachments; just drag your file and drop it inside Google Wave and everyone will have access.

While these are only a few of the many features of Google Wave, it’s easy to see why people are extremely excited.

Google Wave was the brainchild of a team based out of Sydney, Australia (). The core team members are two brothers, Jens and Lars Rasmussen, and lead project manager Stephanie Hannon, all of whom were involved in Google Maps () previously. Google Wave was announced today at Google’s I/O Developer conference, although the product will not be available to the public for several months.

Terminology

Google Wave actually has its own lingo – yes, you have to learn a few definitions if you’re going to really understand this new communication platform. Having knowledge of these terms will help you understand more about Google’s newest project.

- Wave: A wave, specifically, refers to a specific threaded conversation. It can include just one person, or it can include a group of users or even robots (explained below). The best comparison I can make is that it’s like your entire instant messaging (IM) history with someone. Anything you’ve ever discussed in a single chat or conversation is a wave.

- Wavelet: A wavelet is also a threaded conversation, but only a subset of a larger conversation (or a wave). It’s like a single IM conversation – a small part of a larger conversation and a larger history. Wavelets, though, can be created and managed separately from a wave.

- Blip (): Even smaller than a Wavelet, a Blip is a single, individual message. It’s like a single line of an IM conversation. Blips can have other blips attached to them, called children. In addition, blips can either be published or unpublished (once again, it’s sort of like typing out an IM message but not yet sending it).

- Document: A document actually refers to the content within a blip. This seems to refer to the actual characters, words, and files associated with a blip.

- Extension: An extension is a mini-application that works within a wave. So these are the apps you can play with while using Wave. There are two main types of extenisons: Gadgets and Robots

- Gadgets: A gadget is an application users can participate with, many of which are built on Google’s OpenSocial platform. A good comparison would be iGoogle gadgets or Facebook applications.

- Robots: Robots are an automated participant within a wave. They can talk with users and interact with waves. They can provide information from outside sources (i.e. Twitter ()) or they can check content within a wave and perform actions based on them (i.e. provide you a stock quote if a stock name is mentioned).

- Embeded Wave: An embeded wave is a way to take a Google Wave and the conversation within it and place it on your website. Users could use this as a chatroom, as a way to contact you, or for something more.

Wave Gadgets

A Wave Gadget is one of two types of Google Wave extensions. Gadgets are fully-functional applications. According to Google, gadgets are primarily for changing the look and feel of waves, although this seems to only scratch the surface of the potential of a wave gadget.

First: almost any iGoogle or OpenSocial gadget can run within Google Wave. That means thousands of applications that have been already created will work in Google Wave. Second: a gadget built within Google Wave can take advantage of live interaction with multiple users. This means something like a live online game with active participation from all users. In that way, it has similarities to Facebook or MySpace () applications, which take advantage of your friend network to make games, quizzes, and applications more meaningufl and useful.

Gadgets are specific to individual waves, rather than to specific users. Thus, it’s not like having a Facebook app on your profile – the gadget belongs to everyone within the wave. They also do not have titles, to better integrate with the actual conversation. Some of the gadgets already built include a Sudoku gadget, Bidder (which turns your wave into an auction), and Maps (which allows for collaboration on a Google Map).

Hope that makes sense. @why_tweat

Even if you think it’s pretty silly, it becomes important when something like the Iranian election happens.

But this biting observation of how people compete to constantly remake themselves online fits nicely with the well-worn existential path of Googling, Facebook and so on.

Even Facebook is fertile ground for imagination.

Graduation is, in its own way, very, very cruel.  Especially if you’ve gone through kindergarten to year 12 with the same people and then – poof – you don’t see each other until an awkward reunion 10 years later.

“With Facebook”it seems like a school reunion that never ends.”

And if blogging was the way to take on a brand new personality five years ago, vlogging, Facebook and Twitter are the methods of today.

If you don’t know what you like doing by 30, you’re toast. You have to figure out what it is you actually like doing and a lot of people can’t do that. When I ask people what do they like doing, a lot of times they just look at me blankly and mutter, ‘Um, I like going to movies.’ And when I say, ‘Something you can do or like to do,’ they stare at me blankly.

And 38 is when the floor falls out. Suddenly, you’re the coyote over the canyon. And 40 is where you don’t just panic, you s— your pants. There’s not much left you can change about your life anymore. True? I doubt it.

So is technology to blame?

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